We tend to love the status quo. The status quo can be as comforting and reassuring as a child’s blanket or favorite stuffed animal. Alternatively, change can be intimidating, nerve-racking, and uncertain. The danger, however, is that love for the status quo can lull us into a false sense of security and [...]
How would you respond if you called a company’s customer service department and the agent told you to send an email to another customer service group and someone should be able to help you out? Pretty frustrated, right? Well, you see that type of response frequently by companies on their social networking sites.
It happens because [...]
You’ll hear companies tout the number of Facebook fans, Twitter followers or email subscribers they have, but those numbers don’t mean much. Sure, everything else being equal, you would rather have more fans than fewer. What is really important, however, is how engaged those fans, followers, and subscribers are.
My wife has an address book that [...]
Online marketers often focus so much energy on driving new visitors to their website that they often overlook the activities on their website that are most critical to converting and growing loyal visitors and customers. Consider internal site search – According to a Google report on internal site search, 90 percent of companies report [...]
There is a classic scene from the movie Dirty Harry in which Harry, a cop played by Clint Eastwood, is talking to a bank robber whom he shot. When the wounded thief starts to reach for his weapon, Harry mentions that he isn’t sure whether he has any bullets left in his gun. Harry makes [...]
Math was one of my favorite subjects in school and my undergraduate degree was in Finance with a minor in Accounting, so needless to say, I like numbers and data. That is one of the reasons why I enjoy immersing myself in tools like Omniture SiteCatalyst and Google Analytics, which are great at capturing [...]
Yes, we’re looking to add to the Shay Digital team by hiring a ‘Client Online Marketing Manager’. The ‘Client Online Marketing Manager’ will function as the online manager for one of our clients, a large consumer products manufacturer that is located in the Western suburbs of Chicago. The client is absolutely wonderful to [...]
As we approach the end of the year and the close the of decade, a number of people and organizations are rolling-out retrospectives on 2009 and the last ten years. If you didn’t do it as part of your budget process (you definitely should have), now is a great time to conduct your own online [...]
As my wife was preparing Christmas cards, she commented on how we are still sending cards to people we haven’t talked to in many years. Apparently, we add new people but never seem to remove anyone.
Many companies take a similar approach with their e-mail list. They never think of proactively removing users. Why should they consider it? Because, in the [...]
A relatively recent study of corporate blogging practices found that about 20% of Fortune 500 and almost 40% of Inc. 500 companies have public-facing blogs. While Corporate America has been relatively slow to adapt, many who have implemented blogs have found the effort rewarding.
Corporate blogging can be a great way to interact with your customers, [...]
