Cyber Monday (Monday after Thanksgiving) gets all of the headlines as the most imporant online holiday of the season, but the reality is that in 2006, it was the 12th highest sales day during the holiday season.The following are the busiest online shopping days in 2006 according to ComScore:
- Wednesday, December 13 – $666.9 Million
- Monday, December 11 – $660.8 Million
- Monday, December 4 – $647.5 Million
- Friday, December 8 – $638.2 Million
- Thursday, December 14 – $634.4 Million
- Wednesday, December 6 – $630.6 Million
- Thursday, December 7 – $629.4 Million
- Friday, December 15 – $623.9 Million
- Tuesday, December 12 – $619.8 Million
- Tuesday, December 5 – $612.3 Million
- Tuesday, November 28 – $608.2 Million
- Monday, November 27 – $607.6 Million
While Cyber Monday kicks-off the online holiday season, there is plenty of opportunity for several weeks afterwards and your marketing programs should reflect that fact.
